Online shopping and auction giant eBay announced February 19 that it has acquired PhiSix Fashion Labs, a San Francisco Bay Area-based computer-graphics company that has developed 3D technology to streamline clothes buying for consumers. Terms of the deal were not disclosed.
PhiSix was co-founded by chief executive officer Jonathan Su, who has a Ph.D. in computer science from Stanford University; and chief technical officer Jatin Chhugani, who has a bachelor’s degree in technology in computer science and engineering from the IIT-Delhi and a Ph.D. in computer science from Johns Hopkins University.
Chhugani has collaborated with major special effects houses Disney, Industrial Light + Magic, and Dreamworks on physical simulations. The Indian American was also a finalist for the 2012 Gordon Bell award in high-performance computing.
PhiSix’s technology can be used both online and offline to allow consumers to see how clothes fit, look and move in different environments without actually having to try them on, eBay said in a blog post.
Su and his three-person team will join eBay’s Innovation and New Ventures group to focus on ways to transform retail, the company said.
Su was unavailable for comment, but he told India-West last year that the PhiSix solution is superior to what its competitors offer, because the team combines “research expertise in a number of fields spanning computational geometry, virtual reality, physical simulation and parallel computing.”
PhiSix’s main products include “Size Me Up,” which provides users with customized fitting information on how a specific garment will fit on their body; and the “Visual 360” application, which allows retailers to dispense with model photography.
“This is particularly important when the retailers have way too much inventory to have a model try on and photograph each one. We do the same photography at a much cheaper cost in the digital space,” Su said.
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