GoDaddy launch latest integrated marketing campaign
Internet domain registrar and web hosting company, GoDaddy has launched its latest integrated marketing campaign. The multi-channel campaign aims to educate small businesses in India about the benefits of getting a website, and comprises two television advertisements along with search, display, email and social media marketing.
GoDaddy India Managing Director and Vice President Rajiv Sodhi, said, “We believe that small businesses and entrepreneurs are the driving force behind India’s economy and we are here to empower them with the right tools. An increasing number of small businesses in the country are turning to GoDaddy to help them easily and affordably establish their online presence. Our creative approach for this campaign drives home the point, in a fun way, that having an online presence is essential to business success. This campaign is a reflection of our commitment to accelerate the adoption of websites in India.”
The two TV commercials showcase two different types of small business owners- a young bakery owner and a leather shop owner, both facing different challenges. While the bakery is devoid of customers, the leather shop owner wants to run his business 24x7. The TV commercials feature actor Mithun Chakraborty explaining to the business owner how a website can help them find more customers.
GoDaddy enables small businesses in building a professional identity online by offering end-to-end suite of products ranging from domain name, web hosting, e-mail and marketing tools.