Walmart has launched its first hybrid store, Walmart to Go, this week in its hometown of Bentonville, Arkansas.
The 2,500-square-feet test store displays fresh food, prepared food, frozen food and coolers of refrigerated to-go foods. It fuses together the traditional grocery fare with quick-serve deli options.
Walmart plans to speed up openings of its small store formats with Walmart Neighbourhood Market and Walmart Express.
According to its US CEO, Bill Simon, with just 10 per cent of the convenience market share the retailer is hoping to put out more hybrid stores that can serve consumer fill-in trips, which the firm expects to reach 40 per cent of its grocery spend.
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