Having taken London by storm, Japanese retailer Uniqlo is set to expand into Germany with a new ‘global flagship’ store in Berlin opening next month.
Spanning across three levels and 2,700 metres, the new Tauentzienstrasse store will be Uniqlo’s largest in Europe and will house the full range of men’s, women’s and children’s clothing and accessories.
Designed by Tokyo-based interior design firm Wonderwall, the new store will stay true to Uniqlo’s innovative links to technology and fashion, featuring LED tickers, revolving mannequins and high-tech installations.
Berndt Hauptkorn, Fast Retailing Group officer and Uniqlo Europe chief executive, said: "Berlin is one of the world's leading capitals. Uniqlo has successfully established itself in London, Paris and Moscow, and the time has come to continue this success in Germany. We are excited about Berlin and the customers across our German-speaking markets."
Uniqlo is currently hosting a pop-up roadshow across the city to raise awareness of the brand’s debut in Germany’s capital. Established in 1984, Uniqlo currently operates more than 1,300 stores in 14 countries worldwide, with 18 locations in Europe after launching in the UK back in 2001.
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