launches wholesale marketplace, online marketplace has launched its wholesale marketplace. This new platform will be the part of the main site.

An official statement said that, while the ShopClues wholesale marketplace gives buyers the benefit of purchasing bulk quantities at very attractive wholesale prices, it gives hundreds of wholesale merchants an avenue to take their business online for buying or selling.


Instead of simply listing their wholesale merchandise on an online directory, merchants can now get their own branded online storefront and buy-now facility, backed by ShopClues’s technology, marketing, merchandizing, cataloguing, payment, fulfilment and customers support services. All the items bought and sold in ShopClues Wholesale are also covered by ShopClues’s buyer protection policy.

Sanjay Sethi, CEO and Co-Founder,, said, “The ShopClues Wholesale Marketplace is a novel concept for Indian e-commerce, but we see it as our next logical step after successfully building our merchant-to-consumer business. As India’s largest online marketplace, ShopClues gives the assurance of wide variety and high quality products at lowest possible prices to wholesale buyers. We expect to get maximum response for products and brands that have strong appeal in tier 2/3 cities, so that small merchants can buy products from Shopclues and sell them in their local markets.”

ShopClues Wholesale Marketplace offers two formats - minimum order quantity and fixed lot. The statement further added that as a marketplace, ShopClues does not dictate prices and sellers are free to price their wholesale products as they wish.

Wholesale buyers can make payments via Net Banking, Credit Card or Debit Card with options for all the major banks. Further, they can also use ShopClues Gift Certificates for transactions. However, Cash on Delivery is not available for the wholesale products. So, merchants can choose which side of the transaction they want to be – a buyer or a seller or perhaps both.

ShopClues has over 35,000 sellers and a catalog of 4 million plus products and expects healthy sales from the wholesale segment too.

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