Warehouse is preparing to pump £1 million into an ‘urban city’ concept store on Europe’s busiest shopping district, London's Oxford Street.
The news comes following the fashion retailer’s latest store openings in Leeds, Bristol and Belfast. This will be its fourth ‘urban city’ concept store which will offer exclusive collections chosen specifically for the flagship, alongside a private VIP room and access to styling experts.
The interior design, which directly references the style of urban loft spaces, will be completed by the multidisciplinary interiors specialist Brown Studio. The upper mezzanine floor will be reserved as a lounge space for customers to browse and complete their transactions.
Featuring exposed brick work, a bespoke illuminated staircase and exposed girder work, the flagship will be opened up on the 1st of March 2014.
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