Kinky Knickers once elevated by retail expert Mary Portas

Kinky Knickers, the underwear maker once elevated by retail expert Mary Portas, has been bought out of administration just one month after falling into trouble.

Headen and Quarmby, the company behind the range, said that it intends to restart production as soon as possible.

The Kinky Knickers range was founded by Mary Portas and featured in her 2012 television programme, Mary’s Bottom Line.



The business produced a variety of clothing for online and high street retailers, including Asos.com and House of Fraser, but is widely renowned for Kinky Knickers.

Due to poor sales volumes and weak demand, Headen and Quarmby was forced to close the company in order to consolidate its debts.

However, after striking a new manufacturing agreement, Kinky Knickers is now operational again.

“We have a strong underlying business and a full order book,” David Moore, managing director of Headen and Quarmby UK said.

“We’re determined to rebuild a great British success story, thanks to the support of our staff, retailers, suppliers and Mary Portas”.


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