Reason Clothing is the latest brand to open its doors in Shoreditch’s Boxpark – the world’s first pop-up mall.
Currently stocked in over 500 stores worldwide, the US label can be seen on the likes of music duo Disclosure through to solo star Justin Bieber.
Housing the brand's complete women’s and menswear offer, the label sits alongside names such as New Era, Puma, Abuze and Smiley Company.
“We are excited to give UK customers the full Reason brand experience; view the entire collection, shop store exclusive products, and learn about the company’s story and lifestyle,” says Reason co-founder Phil Bassis. “Our goal was to bring our uniquely New York aesthetic to East London.”
Related Tags:Reason Clothing, Shoreditch’s Boxpark, pop-up mall, menswear offer, UK customers, Reason brand experience, shop store exclusive products, East London