Godiva is expanding online by opening an online chocolate confectionery store in the United Kingdom. The luxury Belgian chocolatier has chosen eCommera and its cloud base ecommerce platform DynamicCommerce, which is powered by Demandware. The United Kingdom will be the fourth country where it sells its goods online.
Godiva was founded in 1926 and in its own words the company has been the premier maker of the fine Belgian chocolate ever since. It has a physical presence in over 80 countries worldwide and according to Retail Times it’s already selling their chocolate online in the United States, Japan and China (but when we look up Godiva’s shipping information we’ll see that it’s also possible to ship to Europe, Hong Kong or Turkey). And now it’s ready to let British consumers order their fine chocolate online.
Expansion across Europe
One of the features of DynamicCommerce that’s specifically handy for Godiva, is shipping to multiple addresses. It allows customers to ship to several addresses in a single order, which can be ideal for corporate gifts. According to Sarah Hawkes, senior strategic merchandise manager at Godiva, the Belgian chocolatier chose eCommera as their long term partner, because “they have proven experience in getting brands to market quickly. As well as having the right technology they worked closely with us to help set our strategy for expansion across Europe – which was a key differentiator. We are now confident that we have the right plans and the right technology to deliver our international growth ambitions.”
And according to Andrew McGregor, the CEO of eCommera, its company can help Godiva with realizing their commerce potential in the UK. The brand is already renowned in the UK through its concession stores in big department stores like Harrods and John Lewis. “We look forward to helping them grow their business online.”
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