Claire’s has launched a new international e-commerce platform in the UK first, taking the global jewellery, hair, cosmetics and accessories retailer online in the European region.
The retailer already operates 1,170 Claire’s stores in 15 European countries. But the introduction of claires.co.uk is designed to give customers access to online boutiques or use a number of filters to find a particular product quickly.
David Devany, Claire's European e-commerce director said the company has created the site with its consumers in mind. This includes the introduction of key features, “such as our gift finder, our online boutiques and a music playlist all linked to social media – our consumers’ key communication channel”.
Related Tags: international e-commerce platform, retailer online, online boutiques, European e-commerce director, social media, key communication channel