Australian-based pureplay tailor, InStitchu has announced its next step in an ongoing growth strategy. By opening a new office in South London, the brand intends to begin targeting British consumers.
InStitchu differentiates itself by producing tailored suits for men at affordable prices – the model has been successful enough to allow its Founders to raise enough funds to purchase bespoke shoemaker Mantorii. Now it’s headed to the UK.
“British men are known for their sartorial style, so we’re confident that are made-to-measure only tailor business will be extremely well received in the UK,” Co-Founder Robin McGowan said.
The new UK branch of the business was set up by 23-year-old Norfolk entrepreneur Elliot Suiter, around the beginning of the year. The website is already accepting orders, which Suiter hopes to total more than 3,000 over the next three years.
Suiter says he’s also interested in opportunities for pop-up shops or even a fully-fledged store.
“There is a massive demand at the moment for customisation,” Suiter told EDP24. “Because of how much variety there is out there, people want their things to be personal to them. Meanwhile, men’s fashion is growing at a rapid rate. The combination of these two areas means that there is a genuine demand for tailored suits. Formal wear is certainly becoming more fashionable for younger people.”
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