has ventured into the European market

ads, India's largest online marketplace for certified organic products has ventured into the European market with a view to bring the widest range of organic products to the European market. The deal has been signed officially on 9th January with a Europe-based company called-TradeFormAir Ltd to look after the marketing and distribution of Organic products under the brand OnlineOrganic Mart Europe Ltd.

"Breaking the misconception of incapacity of startups doing early expansions and aggravated doubts on the potential and awareness of benefits from organic products, we are immensely determined to expand the market for Organic products all over the world starting with Europe, with Europe being a very strategic market for us considering our niche business model." Says Manuj Terapanthi, Founder and CEO,

An extremely critical aspect of venturing into the Europe market first is that Europe has evolved as one of the leading markets and producers of organic products worldwide and this sector has not fully been tapped by the global players in the industry. This gives Organic Shop an opportunity to bring the best organic and green products to the end consumers and vice versa.

Talking about this development, Erno Gyorke, Director, OnlineOrganic Mart Europe Ltd. says, "Thanks to OrganicShop, now we can bring an already successful and proven business to a completely new market and in a way that ensures credibility and profitability with a wide range of future improvement potentials. Together with our expertise of understanding the European market and consumers and with Organic Shop's dependable and credible product base and IT capabilities, we are determined to take the organic products market to a higher level both in India and in a mature market such as the European Union."

Being the largest private platform to discover all organic products from India, Organic Shop is an endeavor to bring professional and seamless organized retail of organic products for the otherwise unorganized industry, bringing together consumers and suppliers across the globe on one platform. It is also an effort to bridge the gap between the farmers who produce products in small quantities and lack market exposure for their products and bring their products close to the consumers.

Today, Organic Shop registers an average of 20 orders per day and has about 30-40% repeat customers.

The brand offers a range of close to 6000 certified organic products, organic clothing, food, cosmetics and wellness products, textile products like yoga mats, towels & comforters, organic spices, green tea, grocery, organic cosmetics, herbal and health products to name a few.

Established in June 2011, is an independent online Organic Store with the widest range of certified organic products in India. In an attempt to instill the organic way of life to the country and to the world at large, Organic shop started with textiles as its strongest and the most innovative offerings in the year. As the business witnessed extraordinary acceptance, Organic shop expanded to different product segments and categories to reach an astounding number of 5500 products in its catalogue in 2013. Currently valued at 1 crore (Indian rupees) company, Organic Shop is the first organization where RAIN (Rajasthan Angel Investors Network) recognized the potential of the business and pumped in investments of Rs 30 Lakhs ($49,370). Organic Shop is ready to now take the business to Europe and Southeast Asia to promote the organic lifestyle through its dedicated website in Europe to start with.

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