Fashion designer Masaba Gupta Oct. 9 unveiled the designer version of Tata Nano on the opening day of the Wills Lifestyle India Fashion Week Spring/Summer 2014.
Inspired by her quirky yet chic pop prints, the small car designed by Gupta is part of a new ad campaign that celebrates the spirit of young achievers.
“My new design is to celebrate the awesomeness in youth, and the initiative was basically to do a fun car, which would be a limited edition, and to auction it for charity,” said Gupta.
This limited edition car has neon pink polka dots on the body and an ikat interior with black and white stripes.
Gupta, 24, who herself owns an electric blue Nano, said her collaboration with the brand happened a few months ago.
“I was part of a TV commercial that came out a couple of months ago, and it was about young achievers from various fields. It was great fun to design the car because I had to come out of my comfort zone for it,” she said.
Gupta, who is the daughter of actress Neena Gupta and cricketer Vivian Richards, will also open the 22nd fashion week with her collection for teenagers.
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