Bollywood superstar, former Miss World and “Krrish 3” costar Priyanka Chopra has been selected as the latest face of Guess, and will be featured in the brand’s Holiday 2013 advertising campaign in the leading fashion magazines this season.
She is not only the first Indian woman to be named a “Guess Girl” but the first non-white woman in the 30 years the company has been advertised.
“Guess Girls” have a habit of becoming fashion icons: Claudia Schiffer did it twice; and other famous faces posing for the clothing line include Alessandra Ambrosio, Kate Upton, Adriana Lima, Paris Hilton and actress Drew Barrymore.
In a statement, Chopra said, “For as long as I can remember, Guess has been at the epicenter of fashion for women.
“I am honored to be face of the Guess brand and this iconic holiday campaign. Guess is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity, which in its own way, erases boundaries and makes the world a smaller place.”
Guess creative director Paul Marciano has reportedly been a fan of Chopra’s for several years now, and when he recently met the actress in person he told her the idea he had in mind.
“She reminds me of the young Sophia Loren and the top actresses of the 1950s,” he said in a statement. “With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”
The black and white photos were shot by rock musician Bryan Adams (Chopra is a fan of his, she said) and feature the heavily made up actress in a series of sensuous poses.
“Being the next Guess girl was something that I would have never thought of, but when I met Paul [Marciano], he was like, ‘You’re it. It has to be you.’
“I’m like their first brown model,” Chopra told Women’s Wear Daily.
Related Tags:Bollywood superstar, costar Priyanka Chopra, face of Guess, Holiday 2013 advertising campaign