Fashion designer Umair Zafar Promotes Lucknowi Craft

Designer-stylist Umair Zafar collaborated with Lucknow-based real estate company Sigma Rock Infra Ventures Pvt. Ltd. Mar. 1 for his Chikankari Summer Collection 2014 fashion show at MB Club in Lucknow to promote the craftsmen of the city.

Bollywood actress Rituparna Sengupta walked the ramp as showstopper for Zafar and also distributed prizes and awards to achievers of Sigma Rock.

Zafar, who hails from the Uttar Pradesh capital and is known for his patronage of the city’s culture and crafts, said, “This show is for the craftsmen of Lucknow who have long been neglected by other designers and big brands alike…We are showcasing 35 national and international models to display the designs.”

Fashion-designer-Umair-Zafar-Promotes-Lucknowi-Craft

“I have used a blend of Lucknow’s ancient art — the chikan — with popular modern fabrics. It’s now possible to carry chikan in all seasons; it is not vintage any more. These fusions will give chikan a high fashion and party angle, given the fact that over 20 varieties of fabric have been used,” he added.

Lucknow-based designer Arshi Jamal also showcased his ethnic collection at the event, which had attendees including Uttar Pradesh Minister Naved Siddiqui, Major General Suresh Gupta, Dr. Vikram Ahuja, lensman Subodh Bajpai and former Indian women’s cricket team captain Nighat Khan among others.

Sigma Rock Director Asrar Ahmad Khan said, “We, being housing providers, relate directly to fashion and lifestyle. This event is one more form to connect people with fashion and lifestyle.”


Related Tags:Designer-stylist Umair Zafar, real estate company Sigma, Chikankari Summer Collection