H and M unveiled first ever wedding dress

Calling all brides-to-be on a budget: H&M has just unveiled it's first ever wedding dress.

The Swedish retailer has brought its affordable, on-trend fashion to the bridal market – priced at just £59.99, the Grecian-style gown is definitely not going to break the bank.


Inspired by 1930s Hollywood, so says the press release, the elegant white floor-length dress will be available in store at the end of March. At the moment, this is the only style H&M will stock, but we're sure it's only a matter of time before there's a whole range.

So if you're planning a wedding and the purse strings won't stretch to a bespoke dress – or you'd rather have more cash to spend on the bar/honeymoon/a designer dress that isn't of the wedding variety, this could be the one for you...

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