Beware of the Malawi Fashion Police!

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Beware of the Malawi fashion police, you will be refused entrance at Malawi Fashion Week events if you are not "dressed to impress"…

Beware of the Malawi fashion police

For the past three months, the Malawi Fashion Week team has taken the media by storm, appearing on TV, radios and in the press through various forms of marketing and fun events such as 'Models bootcamps' and 'Fashion police' events. Their facebook page has gathered almost 12,000 likes within this time and they are definitely gaining more and more momentum! Notably thanks to the talents of the elegant and poised CEO of Malawi Fashion Week, Dawa Loga-Lemberger (second from left in the picture above). Malawi Fashion Week will run from May 30 to June 3rd, 2013 in Lilongwe, capital city of Malawi.

Fashion in Malawi has been developing for the past few years, notably with the 'Fame' fashion shows events which took place in Lilongwe for the past two years. This year, Malawi Fashion Week and Fame are holding totally separate events, which shows how vibrant the sector is…

Malawian women love to dress: even if they have to walk long distances or take several minibuses to reach their workplace, ladies look impeccable at the office. High heels, various hairstyles, suits, colorful outfits, the Malawian women sure know how to look elegant. "Big sundays" at church (big sundays are fundraising events for important church occasions) or even better wedding receptions actually turn into true fashion shows… Hats of every form and color blossom at these occasions… Just think of Callista Mutharika, the former first lady, who loved to dress and wear hats matching her outfits… Or just go to Shoprite in Blantyre and observe the customers leisurely walking down the alleys...

Beware of the Malawi fashion police

On the men side, we can think of the teachers coming to work in impeccable suits and ties, the young pastors with incredibly flashy, fluo jackets and long-pointed shoes, or the youth endorsing of course the U.S. fashion.

But I still think ladies in Malawi are the real fashionistas…

And let's not forget that what is at stake when it comes to the development of fashion designers and fashion industry in Malawi, is more jobs, more avenues for young people to express their talents and make a living and a great way of developing tourism in Malawi.


Related Tags:Malawian women love, Malawi Fashion Week events, Malawi fashion police, development of fashion desig