Monte Carlo Unveils Boho Chic Trends For Summer Season 2016

Homegrown lifestyle brand, Monte Carlo has been doing very well since its inception. Last year, it clocked in a turnover of Rs 581 crores and this has given it the confidence to hope for impressive growth in the forthcoming season. In fact, it is also looking at adding 30 more EBOs in the next financial year. And like always, the brand is working hard to bring in latest designs and styles to consumers.
As a part of its ongoing innovations, Monte Carlo has introduced a new range of digi polos and bonded fabric. For men, the double mercerized T-shirts have been introduced. The brand is using spandex instead of Lycra. It also uses modal and LIVA. For fashion apparels, they have introduced a new range of breathable poly linen, poly slub for more fluidity and LIVA for more comfort and better fall.

Boho chic is back, revel in it
“Fashion this upcoming season is all about being chic, fluid and comfortable. Breathable poly linen, injected indigo with a tint of green and black is the hot trend. Further, midriff tops, peasant and poet blouses are the in thing. Dresses and skirts are driven by midi silhouettes while maxi shapes make a comeback while slip dress and A-line skirts stand out. Most fashionistas would say that it is the return of boho chic,”opines Sandeep Jain, Executive Director, Monte Carlo.

Polo tees for suave, fashionable men
Monte Carlo has been keeping up with latest trends and has a stock of polo tees on the top of its list. Most customers prefer polo tees which give suave, trendy and formal look. For casual wear, the brand has a range of round and crew neck.
Jain says, “The foundational colours of this season and the year are Rose Quartz (a pale pink) and Serenity (a light periwinkle blue). Grounding the array of colours, these two hues blend together seamlessly, lending a serene, light-heartedness to the palette. The S/S ’16 palette is whimsical and playful, with a common thread - the desire to breathe and reflect, then play.”
Presently, Monte Carlo is available through more than 225 EBOs, over 1,500 MBOs in India and abroad and has a wide presence in LFS such as Lifestyle, Pantaloons, Central, etc. The range is also available online through its own website as well as other leading e-commerce portals. It has stores in Dubai, Nepal and Bangladesh too. Now, it’s planning to open stores in Bhutan and Pakistan with a view to expand its footprints in more countries.
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