LIMA, Peru — Every time I think of Lima, my beloved city, and Peru in general, I do not only reminisce about great memories of my childhood there, but in the past few years, I also feel a great sense of pride in all the current news about its steady economic growth, its inclusion on the list of the New Seven Wonders of the World, its recognition as the best culinary destination worldwide, and more recently, its booming fashion industry. The latter is not only reshaping Peru internally, but is also increasingly capturing the attention of international fashion experts and influencing other major fashion capitals in Latin America, North America and Europe.
According to a recent article published by a Peruvian newspaper of economics, Gestión, the growth of the luxury fashion industry in Lima, largely supported by the Peruvian fashion designers themselves, is expected to reach 10% by the end of 2013.
A few weeks ago, Lima celebrated its 5th edition of Lima Fashion Week, also known as LIF Week, established just three years ago. On this occasion, renowned Peruvian designers were part of LIF Week Spring-Summer 2013-2014 as well as an international guest from Italy. At the event, distinguished Peruvian designer Claudia Jimenez presented ‘Night’, a summer collection thought for the night and inspired by the concept of a reef. Her collection perfectly highlights trends such as glitter and white, with the addition of colour accents for the Latin woman.
Claudia began her career as a model, and for the last ten years, she has been dedicated to fashion design in Peru. “The fashion industry of ten years ago to the present has changed massively, it is a boom that has been developing more rapidly and fluently,” explains Claudia. She recalls that while earlier in her career there were only fashion institutes in Lima, today fashion design is also offered as a professional career at the universities in the city.
Peru is no longer only considered a provider of high quality textiles and manufacturing, it is now also recognised for its design and fashion industry. “Currently, you may find many Peruvian designers who are supported by international designers such as Channel, Salvatore Ferragamo, Versace (…) a collaboration that did not exist before,” comments Claudia. The creation of LIF Week as a fashion platform and showcase for the national and international markets does not only provide Peruvian designers the opportunity to have their collections updated and develop nationally and internationally, but it also gives the Peruvian society the opportunity to educate their views and appreciation for fashion.
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