Pero by Aneeth Arora SS14 Labour of Love WIFW

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Pero by Aneeth Arora presented "Labour of Love" Spring Summer 2014 at Fashion Design Council of India's Wills Lifestyle India Fashion Week on October 12th ..... the first indication about the collection appeared on the brands facebook page with a picture of a collection of recycled dolls with the description ......

"She looked to the skies and wished. She remembered all the people that inspired her. The journey had just begun. And by late evening, it started raining. Polka Dots. Gems and Dolls" ..... And that was precisely what happened ....

Pero by Aneeth Arora SS14 Labour of Love WIFW

there were polka dots on the runway .... gems in the press kit ..... and living dolls in straw boaters, ribbons and lace, bows and hearts ....

merrily gliding out of a Parisian Cafe .... with cupcakes and periwinkles in flower vases ..... to the bossanova strains of The Girl from Ipanema

"Tall and tan and young and lovely
The girl from Ipanema goes walking
And when she passes, each one she passes goes - ahhhhh

When she walks, she's like a samba
That swings so cool and sways so gently
That when she passes, each one she passes goes - ahhhhh
ohhhh - But he watches so sadly
How can he tell her he loves her
Yes he would give his heart gladly
But each day, when she walks to the sea
She looks straight ahead, not at himmmm ... "
 

 

As supermodel Indrani walked down in a signature Pero anti fit baby doll dress ..... polka dotted ribbon in her hair and red bindi dots on her bare feet ... followed by a bevy of girls in floaty loose sheer layers full of light and grace ..... the frow tried to cheer politely (the front row claps soundlessly while the cat calls, whistles and ovations come from the non front rowers heheh :) .....
 
while the media pit cattily chinese whispered "Sarojini Nagar" (you gotta be a Delhiite to understand this epithet :p .... Sarojini Nagar market is the most famous flea market in Delhi ..... if you want export surplus summer cotton, lace, knit, hosiery or any kind of summer sheers for an unbelievably cheap 100 rupees or 2 USD .... this is the place to shop .... if you still don't understand the reference, you need to talk to a Delhiite :P)
Herein lies the problem with a label like Pero .....
 
It's distinctly Indian in its textiles, easily identifiable with locally made and internationally famous Indian handloom textiles and its variations ..... The "look" of Pero is nothing new for the average Indian ......
 
This kind of shabby chic is what we wear at home or sell to foreigners ...... It is pretty difficult to think of buying Pero at its designer level price point as an anti fit silhouette for an Indian body type ....... So here then is a very brave designer who is absolutely convinced of marrying an International aesthete to local material at a selling price that demands your curiosity ......
 
To Appreciate Pero you have to understand the journey of Every garment that comes out from the atelier of Aneeth Arora !! .... It is a Labour of Love .... by hands, that stitch every heart, embroiders every dot, closes every lining .... without a machine !! ..... Truly hundred percent handstitched and handcrafted .... in the brands own words .... "‘Péro’ interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed.
 
The Indianness of ‘péro’ rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of the hand made, and creating pieces that are at once unique. The resulting garment evoke some sense of culture from which it originates, this culture communicates internationally in such a way that the wearer looks equally at ease in the streets of Paris or London, as she does here in India.The look is not about an age group or season, it is about a mindset , a willingness to incorporate the effortless style of the local people in ones attire." ......