Did Jabong Online Fashion Week for reaching masses: Lalit Sengar
He is a dapper and loves to turn guys into gentlemen. With this philosophy very much visible in his personal style and his collection too, the young designer Lalit Sengar recently launched his exclusive affordable range at Jabong Online Fashion Week. Clad in a well-fitted Navy Blue Sengar suit, topped with sparkling broach and detailed pocket square, the designer surely has a fine taste. In a conversation with Indian Express Online, he talks about his journey of turning as a designer and his sole motive of being a mass market player.
Always striving to breaking the norms and also wanting to do something creative in his life, Sengar opted for designing as a career. He recollects, “I remember, I was in class 10 when I started thinking what will I do after higher education. And that time I had this thing in back of my mind that my passion for art and designing can be opted as a profession and career.” Belonging to a family of professors and scientists, Lalit wanted to break the boundary and live his dream.
“When I first talked about my dream to my family, everybody was a little shocked, as it was something that nobody had done before, but somewhere my elder brother had that faith in me which gave me the push,” he adds.
“My brother had told me that if you are really serious about fashion designing, then it has to be either NID or NIFT and nothing else,” he recalls.
Lalit was lucky enough to crack NIFT in the first go and was able to get into his dream course of fashion designing at Delhi centre. “When I cracked it, nobody was able to digest the fact that now all my doors to civil services were closed, as they dreamt for me,” he said, adding, “but I was happy to make it and I was very much determined about what I had to achieve in the next four years of my designing career.”
Lalit got the opportunity of working with ace designers in his early days and that he says was a big exposure. “When you enter into this dynamic market of fashion, you need to understand so many things. It’s not just design, but something more than that, and if you don’t understand the need of the market at the correct time you are wiped off. Designing industry is very much driven by correct marketing strategy and a designer needs to be a market player to survive the game.
“When I was working for Shantanu and Nikhil, I realised the need of being a market player. They were multi-functional and at the same time their market strategy was something worth learning. It was then when I not just learnt about fresh designing aesthetics but more about marketing the label too.”