H anM has become known for eagerly-awaited and talked-about designer-high street collaborations

Do you love designer fashion – but hate designer prices? Well it doesn’t always have to be a matter of price. The Swedish retail chain, H&M, has become known for its eagerly-awaited and talked-about designer-high street collaborations. It has previously teamed up with some of the most luxury fashion names including Karl Lagerfeld, Isabel Marant, Versace, Lanvin, Stella McCartney, and Marni, producing collections that sold out immediately and prompted customers to queue up for hours.

This year H&M partnered up with Alexander Wang – well-known for his contemporary urban off-duty style. “I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process,” Alexander Wang said, “They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle”.

The “sports at night” collection includes clothing and accessories for both men and women and will be available at H&M stores and online on November 6. From puffer jackets to dresses with built-in sports bras via leather boots, neoprene sweaters, graphic-cut sports bras, logo-covered leggings, and quick-dry t-shirts – it’s a lot to choose from. The cheapest item in the collection is the key ring (£7.99). The most expensive are the jackets (£149.99, £99) and leather joggers (£179.99).


Time for some practical tips i.e. when, where, and how to shop. First of all, figure out your budget and put together a wishlist. If you’re planning to shop online, set up at least 15 minutes before the collection goes live and the inevitable craziness starts. It is likely that H&M’s website will crash under the demand, just like it happened during the launch of the Versace for H&M cruise collection. If you intend to shop in one of H&M’s selected stores, you’ll need to be there at least an hour or two before the store opens i.e. 9am GMT. Each group of 20 customers will be given a coloured bracelet and have 10 minutes to shop in the designer collection area.

You can only buy one item per person (in one size or style). Don’t lose your receipt. H&M has a strict three-day return policy and all items must be in perfect condition. For hygiene reasons, undergarments will not be refundable.

Here’s a look at my favourite pieces from the Alexander Wang for H&M collection. Some more on www.hm.com

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