The icons chosen to celebrate Louis Vuitton’s monogram, have reflected on the past 160 years, using the iconic symbol in an exclusive collection.

Karl Lagerfeld, Rei Kawakubo, Christian Louboutin, Marc Newson, Frank Gehry and Cindy Sherman were the chosen for The Icon and Iconoclasts: Celebrating the Monogram project. Renowned as leaders in the areas of fashion, art and design, they all gave a personal perspective of this defining symbol.


Karl Lagerfeld:
"I am always with the line from Voltaire, that “Everything that needs an explanation, isn’t worth the explanation.” So what can I explain? By now you’ve seen what I did? It’s fun! In fact I had several ideas and Louis Vuitton wanted to do them all – why not? All of the boxing things are related... I imagined people would keep the trunk in their dressing rooms and use it as a closet. You remove the punching bag, put that on its special metal stand, and use it like that. You can use the shelves, put them in the trunk and it becomes a very chic closet. There is a system that you put under it, to move it on wheels. And you can then push it into the house. It is a huge toy for spoilt, grown-up people! You know I sketch everything myself? If I don’t do it, I am bored! For the Vuitton project I sketched everything by hand. I know others do computer sketches, but I always have to use my hands."

Rei Kawakubo:
"Breaking the traditional Louis Vuitton Monogram was the premise of this one work which was to find something that would be new, some kind of new value. Although there are various ways of breaking to create something new, this time I tried to play it straight: I simply made some holes in the fabric of the bag. I generally like small bags; I feel that Louis Vuitton is the house that what is tradition into what is now. Yet I always approach all of my work in a way that is exactly the same: I look to create something new. When designing the bag for this project, I was looking for some new design, something that hadn’t been done before, something within the limits of possibility."

In 1965, Gaston-Louis Vuitton narrated how his father Georges created the motifs: “First of all, the initials of the company  ‘LV ‘are interlaced in such a way as to remain perfectly legible. Then a diamond. To give a specific character to the shape, he made the sides concave with a four-petal flower in the center. Then the extension of this flower in a positive image. Finally, a circle containing a flower with four rounded petals.”

Louis Vuitton stores in South Africa already have the limited collection on display. And if you want to celebrate the monogram by owning one of the pieces, you can order through the store.

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