The display was a strictly hands-off affair for the public, but Apple seems to have made some exceptions for some of its more high-profile fans. Supermodel Karlie Kloss Instagrammed a photo of herself wearing what appears to be the Apple Watch Sport with a white band, tagging it "#iWant."

Madame Figaro Editor-in-Chief Jean-Seb Stehli tweeted that he found the Apple Watch "vey [sic] cool once you try it on." La MJC co-founder Michael Dupouy, a famous name in the "street style" movement, called it "very nice."

The same courtesy was presumably extended to Vogue editor Anna Wintour and Chanel creative head Karl Lagerfeld — who were given a personal introduction to the Apple Watch by Jony Ive earlier in the day — though no photos of them wearing the device have circulated.

The public faced a more daunting wait, however. Lines extended around the block, and the interior of host boutique Colette was packed with eager viewers. Apple CEO Tim Cook said in a tweet that it was "amazing to see the excited crowds today in Paris to preview Apple Watch for the first time."