After being shuttered for eight months, eclectic Mumbai fashion boutique Obataimu has reopened in a new avatar.
"We have consolidated our workspace, tailoring school and boutique into just 600 sq ft, using the space vertically and carefully planning multi-functionality," says founder Noorie Sadarangani.
With a new look, comes new terminology.
For their utilitarian fashion selection the store follows the philosophies of Wabi-Sabi, a Japanese aesthetic movement that celebrates "slow art" and individuality, and Shibui, an ancient aesthetic movement that focuses on invisible detailing and the charm and challenge of simplicity in design.
If, like the Japanese, customers are also interested in being masters of their own wardrobe, there's the tailoring school Sadarangani has set up in the same space"Our school is founded on the Takumi principle of mastery and the 'passing on' of know-how that elevates the status of an artisan in one's trade. Each of our students is in training to be creative pattern makers, not just simple tailors."
Sadarangani classifies the boutique's mix of offerings as 'Obataimist' (limited-edition furniture, one-of-a-kind light installations, obscure books, bespoke tailoring) and 'Otaku' gifts inspired by Japan's underground Otaku movement of the '80s that will "fascinate, delight or disturb".