The most affordable member of the Burberry family is now in India.
Seven years after the parent brand first entered the country with a store in Delhi, the younger label repeated history by officially opening a store in the capital's Select Citywalk mall last week.
With global design features specially created by Burberry's chief creative officer, Christopher Bailey, the store includes a 'retail theatre': an interior video screen allows events to be broadcast live and showcases innovative audio visual content. The store will retail both womenswear and menswear, accessories, eyewear and fragrances.
Guests from Delhi's fashion set were on hand to celebrate the launch. Models Indrani Dasgupta, Sonalika Sahay, Tina Chatwal and Sapna Kumar were joined by designers Malini Ramani and Arjun Saluja, among others.