American Swan is a Global Lifestyle brand that combines classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility. The brand offers an invigorating twist to the genre of preppy fashion, offering authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. When you buy American Swan, you buy the ultimate expression of individual style- a combination of artistry and creativity.
American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites all takers to experience a blue-blooded lifestyle along with the dynamism that is born of a passion for setting trends. The styling is distinctly modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing preppy Fashion.
American Swan is a brand owned by The American Swan Lifestyle Company. To know more you can visit us at www.taslc.com
Apparel: Men and Women
Take your pick of everything from jackets and trousers, denims, sports wear, shirts, tops, tees, polos and sweat shirts to sweaters.
Footwear: Men and Women
We offer a wide range of footwear for men and women casual leather sneakers, boat shoes, moccasins, wedges, ballerinas etc.
Take your pick of our watches, eyewear, totes, handbags, purses, belts, wallets, socks, scarves and more.
Bring your choice of bed linen, kitchen and dining accessories.
Let the pampering begin with our fragrances, EDT’s shower gels, oils, creams, lotions and moisturizers.
We are a brand that has been built with a keen sense of passion: a passion to create a quality product, a passion to build a vibrant, attractive lifestyle brand, and a passion to make it a viable business opportunity.
Our values reflect the way we act and what we stand for as a brand.
Americana - The distinctive 'Americana' influence embodies all that we do: we’re inspired by its history and tradition. We blend heritage with effortless modern styling, to create something that’s distinctly ours.
Relevance – We aim for a differentiation through our BRAND relevance & positioning: To offer affordable luxury to an aspiration-led audience that seeks International quality & fashion.
Innovative – Creativity, and the desire to be leading edge, drives us. We continually improve fabrics and construction details- It makes our products more exciting, and make us the brand of choice for our customers.
Real Value – This is the cornerstone of our brand. We price products fairly and honestly. We operate efficiently, and build relationships with manufacturers who have proven they are skilled, cost conscious, efficient and socially responsible.
Excellence – It’s not just about our high quality product: we believe in excellence in everything we do, it’s that simple. Our Identity, Product detailing, Packaging & Fulfillment is at par with International standards.
Customer focus - We adhere to a set of core values and business practices driven by one overarching principle: What's best for our customers is what guarantees our success.