Shopbop.com

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Since its launch in 2000 as a modestly sized online boutique specializing in hard-to-find denim lines,
nn Shopbop has grown to become one of the leading fashion retailers in the world. Curated with a chic,
nn modern woman in mind, Shopbop offers a comprehensive collection of designer apparel and accessories
nn to suit every style and occasion.

nn nn Called "the editors of what's cool" by Daily Candy, and recognized by The Wall Street Journal as having
nn "the best customer service," Shopbop's commitment to staying ahead of the curve and providing a
nn personalized shopping experience continue to be driving forces behind the company's success. A
nn champion of new design talent and a pioneer in the magazine-meets-boutique approach to online
nn shopping, Shopbop showcases its fashion-forward point of view in editorial lookbook features and
nn receives frequent mention in Vogue, Harper's Bazaar, and Elle. Shopbop's Exclusives section features
nn limited-edition pieces from top designers available only at Shopbop.

nn nn In 2006, BOP LLC was acquired by Amazon.com, Inc., the world's largest internet retailer, enabling
nn Shopbop to expand its services to enhance the customer experience. A trusted, globally recognized
nn fashion merchant, Shopbop sells only quality, authentic designer merchandise. Shopbop is part of the
nn Amazon.com Inc. group of companies.

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