Whirlpool is world'ss leading manufacturers and marketer of major home appliances. Whirlpool manufactures in 13 countries and markets in more than 170 countries It claims market leadership in North and South America. It claims to have provided solutions to home making to American homes over the past 90 years. A specialist in home making, Whirlpool entered the Indian market in 1996. By 1999 Whirlpool sold over 10 lakh appliances. With a network of over 4000 dealers and 500 service centres it claims to be one of India’s largest home appliance company. Whirlpool also claims to be the first Indian Home Appliance Company to receive ISO 14000 - the international environment friendly certification.