Sharp Corporation is dedicated to two principal ideals: Sincerity and Creativity By committing themselves to these ideals, Sharp derives genuine satisfaction from their work, while making a meaningful contribution to society. Sincerity is a virtue fundamental to humanity-always be sincere. Harmony brings strength-trust each other and work together. Politeness is a merit-always be courteous and respectful. Creativity promotes progress-remain constantly aware of the need to innovate and improve. Courage is the basis of a rewarding life- accept every challenge with a positive attitude. Sharp is represented by Kalyani Sharp in India for Televisions, Microwaves and Audio Systems.