KAARYAH is an unmatched apparel brand that caters to women's non-casual wear by offering the best possible fit with its 18 sizes. It offers wardrobe solutions that help discover not just the perfect fit but also what flatters different body types. KAARYAH as an idea was Nidhi's brainchild and was born when she figured out that something as basic as well fit western wear for Indian women was hard to find.
As a corporate woman with a busy lifestyle herself, Nidhi understood the importance of well fitted, functional, feminine and fashion-forward western formal wear. There was a large unmet need for these across age groups, no matter what their occupation was. She therefore focused on bridging the gap between western formals and the Indian silhouette, its perfect fit and a variety to choose from. After 1.5 years of market and product related research focusing on challenges with the current set of options available, she launched KAARYAH in September 2013.