It was December 2010, and Sarah Fotheringham and Maninder Singh both found themselves living in Delhi. Maninder had recently moved back after living in Melbourne, and Sarah had left London, having got a job as an art director with Wieden + Kennedy Delhi. A chance meeting at a photoshoot led to a Boxing Day date, and the start of a many nights of planning. Driven by a love of beautiful things and a desire to work and travel together, in 2012, designer homeware brand Safomasi was born! A reflection of Sarah’s background as an artist and illustrator and Maninder’s experience in fashion and production, they are inspired by both the everyday and the exotic. Their contemporary prints are the result of a mix of cultures and influences, observed and absorbed from their travels all over the world. Every single product is hand made and totally unique, and tells the story of a journey, through gorgeous colour combinations and a distinct illustrative style, with the aim of bringing joy and a small part of their colourful world into your home. After just over a year in business, they were proud to win in the Bedroom category at the Elle Deco International Design Awards, India 2013 for their Camel Traders print.